TY - JOUR T1 - An Analysis of Emotion Space of Bra by Kansei Engineering Methodology AU - Yuan Xue, Rui Zhang, Yanbo Ji & Haruki Imaoka JO - Journal of Fiber Bioengineering and Informatics VL - 1 SP - 97 EP - 103 PY - 2011 DA - 2011/04 SN - 4 DO - http://doi.org/10.3993/jfbi04201110 UR - https://global-sci.org/intro/article_detail/jfbi/4906.html KW - Emotion Space KW - Bra KW - Kansei Engineering KW - Semantic Differential Method KW - Factor Analysis KW - Cluster Analysis AB - In this study, the technique of Kansei engineering was used to assess the emotion space of bra. Sixty styles of Wacoal high-quality bra were regarded as stimuli. Fifteen pairs of adjectives and four pairs of phases on color, pattern, style, preference were selected to prepare the questionnaire according to the Semantic Differential method: “modern-classical”, “vulgar-noble”, “charming-charmless”, “intellectual- rustic”, “painted-refreshing”, “active-serious”, “restrained-inflated”, “luxury-frugal”, “lovely-unlovely”, “personality-popular”, “cumbersome-simple”, “sweet-not sweet”, “romantic-actual”, “mature-naive”, “sexy-not sexy”, “good color-bad color”, “good pattern-bad pattern”, “good style-bad style”, and “like- dislike”. Five scales were set for each pair of phase. The survey was conducted among the undergraduate college students from Xi'an Polytechnic University. The data from the survey were analyzed using factor analysis and cluster analysis. Four factors were extracted and labeled as “personality”, “age”, “taste”, “fashion”. The results also indicated that color was the most important factor when designing a bra, especially the base color of the bra, which decided the basic emotion of the bra.

Yuan Xue, Rui Zhang, Yanbo Ji and Haruki Imaoka. (2011). An Analysis of Emotion Space of Bra by Kansei Engineering Methodology. Journal of Fiber Bioengineering and Informatics. 4 (1). 97-103. doi:10.3993/jfbi04201110