TY - JOUR
T1 - An Analysis of Emotion Space of Bra by Kansei Engineering Methodology
AU - Yuan Xue, Rui Zhang, Yanbo Ji & Haruki Imaoka
JO - Journal of Fiber Bioengineering and Informatics
VL - 1
SP - 97
EP - 103
PY - 2011
DA - 2011/04
SN - 4
DO - http://doi.org/10.3993/jfbi04201110
UR - https://global-sci.org/intro/article_detail/jfbi/4906.html
KW - Emotion Space
KW - Bra
KW - Kansei Engineering
KW - Semantic Differential Method
KW - Factor Analysis
KW - Cluster Analysis
AB - In this study, the technique of Kansei engineering was used to assess the emotion space of bra. Sixty
styles of Wacoal high-quality bra were regarded as stimuli. Fifteen pairs of adjectives and four pairs of
phases on color, pattern, style, preference were selected to prepare the questionnaire according to the
Semantic Differential method: “modern-classical”, “vulgar-noble”, “charming-charmless”, “intellectual-
rustic”, “painted-refreshing”, “active-serious”, “restrained-inflated”, “luxury-frugal”, “lovely-unlovely”,
“personality-popular”, “cumbersome-simple”, “sweet-not sweet”, “romantic-actual”, “mature-naive”,
“sexy-not sexy”, “good color-bad color”, “good pattern-bad pattern”, “good style-bad style”, and “like-
dislike”. Five scales were set for each pair of phase. The survey was conducted among the undergraduate
college students from Xi'an Polytechnic University. The data from the survey were analyzed using factor
analysis and cluster analysis. Four factors were extracted and labeled as “personality”, “age”, “taste”,
“fashion”. The results also indicated that color was the most important factor when designing a bra,
especially the base color of the bra, which decided the basic emotion of the bra.