In this paper, we analyze the relation between the shape of the bounded traveling wave solutions and dissipation coefficient of nonlinear wave equation with cubic term by the theory and method of planar dynamical systems. Two critical values which can characterize the scale of dissipation effect are obtained. If dissipation effect is not less than a certain critical value, the traveling wave solutions appear as kink profile; while if it is less than this critical value, they appear as damped oscillatory. All expressions of bounded traveling wave solutions are presented, including exact expressions of bell and kink profile solitary wave solutions, as well as approximate expressions of damped oscillatory solutions. For approximate damped oscillatory solution, using homogenization principle, we give its error estimate by establishing the integral equation which reflects the relations between the exact and approximate solutions. It can be seen that the error is an infinitesimal decreasing in the exponential form.