Gender Comparison of Image Perception and Preferences for Spring • Summer Shirt Yarn-dyed Fabrics
DOI:
10.3993/jfbim00181
Journal of Fiber Bioengineering & Informatics, 8 (2015), pp. 771-782.
Published online: 2015-08
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@Article{JFBI-8-771,
author = {Xiaoxi Zhou, Hui’e Liang and Zhiya Dong},
title = {Gender Comparison of Image Perception and Preferences for Spring • Summer Shirt Yarn-dyed Fabrics},
journal = {Journal of Fiber Bioengineering and Informatics},
year = {2015},
volume = {8},
number = {4},
pages = {771--782},
abstract = {The research proposes to extract data of male and female consumers' image perception and preferences
in yarn-dyed fabrics for spring and summer shirts. The Semantic Differential (SD) evaluation on
representative fabric samples by two groups of subjects was accomplished following the standardized
sensory evaluation procedures. The differences in terms of image perception in yarn-dyed fabrics between
male and female subjects was identified through Levene homogeneity variance test and independent
samples T-test, and the evaluation factors of subjects' image perception was classified into 6 factors
through factor analysis. The relationships between image word-pairs and subjects' preferences were
validated with regression analysis. Experiment results show an evident difference in terms of image
perceptions, preferences and the factors affecting preferences of the yarn-dyed fabrics between male
and female subjects. The quantitative data could consequently provide guidance to help designing and
producing differentiated yarn-dyed fabrics for designated sex consumers.},
issn = {2617-8699},
doi = {https://doi.org/10.3993/jfbim00181},
url = {http://global-sci.org/intro/article_detail/jfbi/4759.html}
}
TY - JOUR
T1 - Gender Comparison of Image Perception and Preferences for Spring • Summer Shirt Yarn-dyed Fabrics
AU - Xiaoxi Zhou, Hui’e Liang & Zhiya Dong
JO - Journal of Fiber Bioengineering and Informatics
VL - 4
SP - 771
EP - 782
PY - 2015
DA - 2015/08
SN - 8
DO - http://doi.org/10.3993/jfbim00181
UR - https://global-sci.org/intro/article_detail/jfbi/4759.html
KW - Yarn-dyed Fabric
KW - Gender
KW - Image Perception
KW - Preference
KW - Factor Analysis
AB - The research proposes to extract data of male and female consumers' image perception and preferences
in yarn-dyed fabrics for spring and summer shirts. The Semantic Differential (SD) evaluation on
representative fabric samples by two groups of subjects was accomplished following the standardized
sensory evaluation procedures. The differences in terms of image perception in yarn-dyed fabrics between
male and female subjects was identified through Levene homogeneity variance test and independent
samples T-test, and the evaluation factors of subjects' image perception was classified into 6 factors
through factor analysis. The relationships between image word-pairs and subjects' preferences were
validated with regression analysis. Experiment results show an evident difference in terms of image
perceptions, preferences and the factors affecting preferences of the yarn-dyed fabrics between male
and female subjects. The quantitative data could consequently provide guidance to help designing and
producing differentiated yarn-dyed fabrics for designated sex consumers.
Xiaoxi Zhou, Hui’e Liang and Zhiya Dong. (2015). Gender Comparison of Image Perception and Preferences for Spring • Summer Shirt Yarn-dyed Fabrics.
Journal of Fiber Bioengineering and Informatics. 8 (4).
771-782.
doi:10.3993/jfbim00181
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